If you are not generating leads for your business your’e losing clients to competitors. You need to be proactive, but that does not always mean spending a lot of money. Here are 4 x proven strategies to generate more customers.
1 How to bring in 110% more leads with a Client Referral Program
Referrals are the easiest and cheapest leads to acquire new clients. But while 80% of clients are happy to give referrals only 30% of them actually do. So you need to ask them. Hand out Care to Share cards once you have provided a good service or product. Give them an incentive to return eg a discount on next purchase. Or offer month long contests to incentivize your staff to introduce new business. Eg new computer products, printers etc
2 How to generate more leads with Direct Mail and Flyers
Even in this digital age direct mail may still be the best way to reach prospective clients in your area. It generates a higher average response rate than paying for PPC (Price per Click) marketing costs via Google.Statistics show 54% of consumers say print marketing is the most trustworthy. 50% prefer to receive updates and promotions via email and 39% say they have tried a new business because of direct mail.Consistency and repetition are the key. Consider co-ordinating Banner ads on your website to the same geographical area as the direct mail compaign.
3 How to reach 93% of potential customers with a Robust Online reputation.
Clients first look for a service or product from a local business in the area.That means Google Maps. Location related searches grow 50% faster than mobile searches.They show up before other search methods and proximity is now the No I ranking factor.Make sure your front office staff ask clients to leave a review on Google and empower your staff with an easy to use tool to text a link to them to do this.
4 How to book 80% more appointments with your Website
People check you out on line before they call. So your Website must connect their need with your service or product and get them to respond with a purchase or appointment. Design a good Enquiry Form which asks them a question to respond to so that you can reply and connect with them to supply a product or service or to start a conversation.
Did you find this useful? Contact me for further information.
Nick Benwell CA
Mobile: 0402 815005
Email: info@businessmindersperth.com.au
